At 777as, your personal data is handled with the same care we apply to your account security. This Privacy Policy explains precisely what information 777as collects from Pakistani players, why we collect it, how we store and protect it, and what rights you hold over your own data at all times.
Six core principles guide every data decision made at 777as — from the moment you register to every transaction you make on the platform.
777as collects only the data that is strictly necessary to operate your account, process your transactions, and meet our regulatory obligations. We do not collect data speculatively or for purposes we cannot justify.
777as does not sell, rent, or trade your personal information to any third party for marketing, advertising, or commercial purposes. Your data stays within the 777as ecosystem and its directly contracted service providers.
All data in transit is protected by 256-bit SSL/TLS encryption. Data at rest is encrypted using AES-256 standards. Access to personal data within 777as is restricted to authorised personnel only, on a strict need-to-know basis.
You retain the right to access, correct, export, and request deletion of your personal data at any time. 777as will process all valid data rights requests within 30 days of receipt without charging you any fee.
This policy is written in plain, accessible English — not buried in legal jargon. 777as will notify you of any material changes to data practices by email before those changes take effect, giving you time to review and respond.
777as does not hold your data indefinitely. Each category of personal data has a clearly defined retention period tied to its purpose. Data that is no longer required for its stated purpose is securely deleted or anonymised.
The table below provides a clear breakdown of each data category 777as processes, the lawful basis for processing, and how long we retain it.
| Data Category | Examples | Purpose | Retention Period |
|---|---|---|---|
| Identity Data | Full name, date of birth, CNIC/passport number, selfie photo | KYC Verification Age Check Fraud Prevention | 5 years after account closure |
| Contact Data | Email address, mobile number, city of residence (e.g. Karachi, Lahore, Islamabad) | Account Communications Support | Duration of account + 2 years |
| Financial Data | JazzCash/EasyPaisa account reference, HBL/UBL/Meezan Bank account details, PKR transaction history | Payment Processing AML Compliance | 7 years (regulatory requirement) |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security Monitoring Fraud Detection | 12 months from collection |
| Gaming Activity Data | Bet history, game sessions, wagering volume, bonus usage, win/loss records | Account Management Responsible Gaming Dispute Resolution | 5 years after account closure |
| Communication Data | Live chat transcripts, support email correspondence, complaint records | Support Quality Dispute Evidence | 3 years from last interaction |
| Marketing Preferences | Opted-in/out status, preferred communication channel, promotional history | Consent-Based Marketing | Until consent is withdrawn |
This Privacy Policy ("Policy") is published by 777as ("777as", "we", "us", "our") and applies to all personal data collected from individuals ("you", "User", "Player") who access, register on, or use the 777as online gaming and sports betting platform available at 777as.bet and through the 777as mobile application.
777as is committed to protecting the privacy and security of your personal information. We process personal data in accordance with applicable data protection legislation and the regulatory requirements of our gaming licence. This Policy explains the types of personal data we collect, the purposes for which we process it, the parties with whom we may share it, and the rights available to you in respect of your personal data.
By registering an account or continuing to use the 777as platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the 777as platform immediately.
777as collects the following categories of personal data, limited strictly to what is necessary for the purposes described in this Policy:
777as does not collect or process sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (beyond identity verification photos), or health data, except where explicitly required by law or by our responsible gaming obligations.
777as collects personal data through the following channels:
777as processes your personal data only where a valid legal basis exists. The legal bases we rely on are as follows:
777as uses the personal data we collect for the following specific purposes:
777as does not sell, rent, or trade your personal data to any third party. We share your data only in the following limited and controlled circumstances:
All third-party service providers with whom 777as shares personal data are contractually required to maintain the confidentiality of your data and to implement security measures consistent with or exceeding those described in this Policy.
777as is an internationally licensed gaming operator. Some of the third-party service providers we engage to support platform operations may be located in countries outside Pakistan. Where personal data is transferred internationally, 777as ensures that appropriate safeguards are in place to protect your data to the same standard described in this Policy.
Safeguards used for international transfers include contractual data protection clauses binding receiving parties to data protection standards equivalent to those applicable in the jurisdiction of our gaming licence, and where applicable, transfers to jurisdictions that have been assessed to provide an adequate level of data protection.
If you would like more information about the specific safeguards applied to any international transfer of your personal data, please contact our support team at [email protected].
777as uses cookies and similar technologies on the 777as website and mobile application. Cookies are small text files placed on your device that help the platform recognise you, remember your preferences, and improve your experience. The types of cookies 777as uses are as follows:
You may manage your cookie preferences through your browser settings at any time. Disabling non-essential cookies will not prevent you from using the 777as platform, although some convenience features may be affected. Essential and security cookies cannot be disabled as they are necessary for the secure operation of your account.
As a 777as user, you hold the following rights in respect of your personal data. 777as will process all valid rights requests free of charge within 30 days of receipt:
To exercise any of the above rights, please submit your request in writing to [email protected] with the subject line "Data Rights Request — [Your Account Username]". 777as may require you to verify your identity before processing any data rights request to ensure we do not disclose or modify data belonging to another person.
777as implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
While 777as applies rigorous security measures, no internet-based platform can guarantee absolute security. You are responsible for keeping your account login credentials confidential and for notifying 777as immediately if you suspect any unauthorised access to your account.
The 777as platform is strictly intended for adults aged 21 years and over. 777as does not knowingly collect, store, or process personal data belonging to any person under the age of 21. If you are under 21 years of age, you are not permitted to register an account or use the 777as platform in any capacity.
If 777as becomes aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data, close the associated account, and return any funds deposited. Parents and guardians who believe that a minor has registered with 777as are encouraged to contact us immediately at [email protected].
777as employs robust age verification procedures as part of its KYC process specifically to prevent underage access to the platform. These procedures include documentary identity verification and cross-referencing with third-party age verification services where available.
777as reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or our data processing practices. Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify you by email at least 14 days before the changes take effect.
Non-material changes, such as clarifications, typographical corrections, or formatting updates, may be made without advance notice. The effective date displayed at the top of this page will be updated to reflect the date of any revision.
Your continued use of the 777as platform after the effective date of any updated Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed of how 777as protects your personal data.
If you have any questions about this Privacy Policy, wish to exercise a data right, or have a concern about how 777as has handled your personal data, please contact us through any of the following channels:
If you are not satisfied with 777as's response to a privacy concern, you have the right to refer the matter to the relevant data protection supervisory authority or to the independent dispute resolution body designated by our gaming licence authority.
Now that you understand how 777as handles your data, explore the platform with full confidence. Cricket betting, live casino, slots, and instant PKR withdrawals — all backed by enterprise-grade privacy protection.
21+ only. Gambling involves financial risk. Please play responsibly and within your means.